I’m a marketing leader, brand builder, and founder who’s obsessed with creating products that improve the lives of women — and making sure people know those products exist.

From launching Bumble in Australia and building its presence across APAC, to co-founding Sunroom — a monetization platform for women and non-binary creators — I’ve always been drawn to work that sits at the intersection of culture, technology, and community.

But I’m not just about brand strategy and campaign performance (though I care deeply about both). I care about building teams that feel brave. Brands that start conversations. And platforms that move the needle — especially for groups who’ve historically been left out of the room.

I’ve raised capital, built creator communities, led product launches, hosted panels, gone viral (on purpose), and written a lot of marketing copy in the Notes app at 1am.

Right now, I’m exploring what’s next — ideally something where I get to build, grow, and champion something I believe in.

Areas of Expertise

  • Go to Market Strategy

  • Influencer and Ambassador Programs

  • Content & Social strategy

  • Customer Acquisition & Sales

  • Events & Activations

  • Brand Marketing & Comms

  • Brand Partnerships

  • Community Building & Engagement

  • Growth Marketing

  • Crisis Management Comms

Email
michelle@sunroom.so

Phone
(424) 384 7702