I’m a marketing leader, brand builder, and founder who’s obsessed with creating products that improve the lives of women — and making sure people know those products exist.
From launching Bumble in Australia and building its presence across APAC, to co-founding Sunroom — a monetization platform for women and non-binary creators — I’ve always been drawn to work that sits at the intersection of culture, technology, and community.
But I’m not just about brand strategy and campaign performance (though I care deeply about both). I care about building teams that feel brave. Brands that start conversations. And platforms that move the needle — especially for groups who’ve historically been left out of the room.
I’ve raised capital, built creator communities, led product launches, hosted panels, gone viral (on purpose), and written a lot of marketing copy in the Notes app at 1am.
Right now, I’m exploring what’s next — ideally something where I get to build, grow, and champion something I believe in.
Areas of Expertise
Go to Market Strategy
Influencer and Ambassador Programs
Content & Social strategy
Customer Acquisition & Sales
Events & Activations
Brand Marketing & Comms
Brand Partnerships
Community Building & Engagement
Growth Marketing
Crisis Management Comms
Email
michelle@sunroom.so
Phone
(424) 384 7702